Client guide
What to ask before you sign
A good agreement should make the price, timing, scope, and exit terms easy to find. Before you sign, ask what changes the final cost, who owns each next step, and what happens if the schedule moves.
What it costs
The weekly publishing slot is how it’s paid for.
Included for 12 months
One content game plan, weekly execution, and a clear record of what changed.
Audit evidence, ranked priorities, and a clear included-versus-quoted fix list.
One is yours: it answers a customer question. One is ours: it includes our on-topic link.
A small interactive page built into your site, branded to you—a calculator, estimator, or checklist chosen from the game plan.
One older post rewritten each month—updated facts, fixed structure, internal links—when the plan calls for it.
What shipped, what moved in Google, and what happens next.
Client guide
A good agreement should make the price, timing, scope, and exit terms easy to find. Before you sign, ask what changes the final cost, who owns each next step, and what happens if the schedule moves.
Technical fix boundary
It shows what we fix ourselves and what needs a separate quote.
Anything that touches your theme, speed, or site structure.
See the optional menu →How free is paid for
Our weekly slot links to a website we own—for example, our commercial-lending guide site. No invoice, ever.
You receive
A content game plan built from audit evidence, priority fixes, two articles every week, a reader tool, and weekly reporting.
We receive
Our article answers an on-topic question and links to one of our own sites.
Optional additions
These exist for owners who see movement and want more of it.
Never added silently: every available menu item starts with your approval and a written scope. Buy nothing, and the free service is exactly the same. Hosting and other outside costs are separate unless the written scope says otherwise.
What comes later
Not open yet. We start by making the site earn attention; outreach comes after we know who converts.
Not open yet. We won't spend your money on ads until your own search data tells us which terms actually convert — usually about three months in.
Not open yet. It opens once the site's basics are fixed — no point pushing people to pages that aren't ready.
Not open yet. It opens once you're publishing consistently and there's something to send people to.
A direct next step
Send your site. We audit the evidence, rank the work, and show what we fix ourselves versus what needs a separate quote.