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How it works

How your game plan becomes weekly work.

An audit of your website supplies the evidence. Your content game plan ranks what to fix, write, refresh, and quote separately.

The path

Five clear steps.

The first week turns audit evidence into your content game plan. The publishing rhythm starts after you approve it.

  1. You send the site.Three short questions about your business if you want to answer them—we read your site either way.
  2. You receive the game plan.What’s working, what needs work, the strategy we’d run—who you’re for, where 12 months of articles should aim—plus your first article already drafted and a reader tool proposed. All before we have any access.
  3. We agree on the direction.The plan arrives with our recommendation and the reasoning behind it. Push back, tell us about the clients you want more of, or send us somewhere different—it’s your strategy. We just bring the first draft of it.
  4. You connect.Install the plugin or create a contributor login for us—your choice, five minutes. Read-only Search Console access powers your reporting.
  5. The weekly rhythm begins.Your first three posts publish only with your explicit yes—then two articles a week, fixes from the plan, and one plain report, with review before anything goes live.
Your articleReady for review

Client guide

What to ask before you sign

A good agreement should make the price, timing, scope, and exit terms easy to find. Before you sign, ask what changes the final cost, who owns each next step, and what happens if the schedule moves.

By your firmAugust 30, 2026 · 6 min read
Publishes ThursdayApproveHoldEdit
Your reader tool

Break-even calculator

Sales to break even60$12,000 ÷ ($300 − $100)
Weekly reportWeek 04

What shipped. What changed.

  • 2 articles publishedBoth approved before publishing
  • 3 pages improvedTitles, links, and missing descriptions fixed
  • Too early to tell on rankingsWe will keep watching the same pages

Control

Approval is built into the calendar.

The default changes only after you have approved the first three posts.

  1. First 3 postsApprove each one

    Nothing publishes until you say yes.

    ReviewApproveEdit
  2. After thatThree-day review

    Publishes Thursday unless you hold or edit it.

    ScheduledHoldEdit
  3. After publishingRemove anything, any time

    One click undoes a post for the first 7 days. After that it’s still just a post on your WordPress site—edit or delete it whenever. Nothing we publish is locked in; stop the service and everything stays yours.

    Yours to removeUndo ✓

Access

Only what the game plan requires.

The website audit starts without access. After you approve the game plan, we can add posts. Nothing else.

AccessWhenWhy
Website reviewBefore you agreeCheck fit and identify visible opportunities.
WordPress publishingAfter approvalCreate and update posts—not change your theme or core site.
Search Console, read-onlyAfter onboardingSee Google’s search-traffic numbers for the game plan and reports. It cannot change the site.

Technical fix boundary

The game plan labels every fix.

It shows what we fix ourselves and what needs a separate quote.

Included · we fix it

Safe changes that cannot break your site

  • Broken internal links
  • Titles Google rewrites
  • Orphaned pages
  • Missing alt text
  • 404 redirects
Quoted separately · $750

Broader site work

Anything that touches your theme, speed, or site structure.

See the optional menu →

What to expect

A year of work. Measured on your site.

We can promise the publishing pace and honest reporting. We cannot promise a traffic number.

01 · The work

104

new articles a year

The typical stale blog adds zero. Every article is a new page that can rank and answer a question your customers already search.

02 · Industry research

Publishing alone is not enough.

Ahrefs’ 2023 study of roughly 14 billion pages found that 96.55% received no estimated organic traffic from Google. That is why the game plan starts with audit evidence instead of publishing blind.

03 · Your dashboard

Your site, by month 3.

You see what publishing does for your site in Search Console—Google’s free report of your search traffic. We see the numbers; we cannot touch the site. If nothing has moved, the report says so plainly.

Weekly record

See the work and the gaps.

The report separates what shipped from what is too early to judge.

You keep the game plan, reports, articles, and tools. If you stop, access is removed and the delivered work stays with you.

WP
Weekday PressWeekly progress report · 9:02 AM
Week 04

What shipped. What changed. What is next.

Published2 articles

Both approved before Thursday.

Live ✓
Improved3 priority pages

Two titles, four internal links, one missing description.

Checked
Rankings · week 4Too early to tell

The same pages stay under review next week.

Watching
Next week1 article + 2 fixes ready

Draft arrives Monday. Nothing publishes without review.

Queued
No victory theater. If nothing moved yet, the report says so.

A direct next step

Get your content game plan.

Send your site. We audit the evidence, rank the work, and show what we fix ourselves versus what needs a separate quote.

Get your free game planSee a sample game plan →

No login · No sales call · No invoice