Content standards

Every article must answer a real reader question.

The work starts with the content game plan, fits the host, helps the reader, and survives a skeptical review.

Editorial test

Six non-negotiables.

  • 01
    Chosen from the game plan

    The work has a clear visibility opportunity behind it.

  • 02
    Answers a reader question

    The topic starts with what their customers ask, not what we want to promote.

  • 03
    On-topic, never disguised

    Our publishing slot and its destination are shown in review.

  • 04
    Claims are sourced

    Regulated and factual claims use primary sources where available.

  • 05
    Plain correction path

    Errors are corrected; disputed work can be removed.

  • 06
    Benefit without a guarantee

    The goal is better qualified visibility, not a promised ranking or date.

First deliverable

Your content game plan

GAME PLAN
ProtectPages Google already shows peopleFirst

Keep what works before changing anything.

ImprovePages seen but rarely chosenHigh

Strengthen the result and the answer.

RefreshPages losing search clicksHigh

Update facts, structure, and internal links.

BuildMissing topics and toolsNext

Publish after the existing opportunities are clear.

Every item gets a reason, a priority, and a place in the weekly report.

Claim to correction

A visible evidence path.

1Claim

State the factual answer plainly.

2Source

Check the best available authority.

3Review

You see the exact draft.

4Correct

Fix or remove if needed.

Publishing control

Nothing important happens invisibly.

  1. First 3 postsApprove each one

    Nothing publishes until you say yes.

    ReviewApproveEdit
  2. After thatThree-day review

    Publishes Thursday unless you hold or edit it.

    ScheduledHoldEdit
  3. After publishingRemove anything, any time

    One click undoes a post for the first 7 days. After that it’s still just a post on your WordPress site—edit or delete it whenever. Nothing we publish is locked in; stop the service and everything stays yours.

    Yours to removeUndo ✓

Advice and tool disclaimer

Articles and tools provide general educational information. They are not legal, tax, medical, financial, or other professional advice. Regulated topics carry narrower sourcing and review rules.

Our-link policy

Our weekly slot links to a website we own—for example, our commercial-lending guide site. We show you the exact destination before publishing, and the article must still make sense without the link.

Corrections

Email David with the page and the issue. We will verify the claim, correct the page when needed, and tell the owner what changed. Removal remains available under the publishing terms.

A direct next step

Get your content game plan.

Send your site. We audit the evidence, rank the work, and show what we fix ourselves versus what needs a separate quote.

Get your free game planSee a sample game plan →

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